Cannes Lions

SPRITE

(ANÓNIMO), Mexico City / COCA-COLA / 2015

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Overview

Entries

Credits

Overview

Description

We created a digital platform for Sprite named noloquiero.mx where people uploaded the presents they received and didn’t want on Christmas. With the presents we created these online films in order to generate more traffic to the site.

This horrible gift is one of them.

Execution

We created a digital platform named noloquiero.mx where people uploaded the presents they recieved and didn’t want. If somebody, wanted that gift, they would just have to pay for the shipping and it’ll be theirs for free.

If you don’t want it, sure someone does.

We also created digital videos with products uploaded by the people to generate more traffic to the site, a meme section where you could create your own meme about those bad Christmas Gifts andan up vote section for the worst

gifts of Christmas 2014.

Outcome

Results.

The campaign lasted 3 weeks.

226,362 visits to the site and over 38,500 interactions.

44% visits were organic.

Reach on Social Media:

2.9 MM on Facebook.

12.5 MM on Twitter.

70% of the brand conversations were due to noloquiero.mx

And we are going to repeat this every year :)

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