Task:Create an authentic connection of the brands Sprite/Sprite Zero with urban lifestyles; Development of a campaign-website introducing the new global Sprite campaign and the global cooperation with MTV's "Barrio 19"; Base the campaign on the core idea “Sprite frees your mind to go your own way”; Online-publication of the new TVC, "Freedom from thirst"; Adaptation of international campaign-style guidelines and development of new visuals.

Ideas:Create the core idea of the Sprite Street Battle as an online extension of the MTV Barrio 19 show.

Create an edgy design influenced by Berlin street art and connections to different urban lifestyle disciplines.