The Lost Experience was a 3-month participatory scavenger hunt that took place during the summer hiatus of the show. It inspired covert behavior as viewers dug deep to uncover clues about the mysteries in the plot. We seamlessly linked the LOST website with our brand website (www.Sublymonal.com) to extend their interaction with their favorite TV show beyond the TV screen and season.

Visits to Sprite’s website increased from 3,463 visits per day to a peak of 250,000 per day. Average time spent on the site ballooned from 3:44 to 17:20. Within a week of the project launch, there were 50,000+ new searches for Sublymonal on Google. Lastly, weekly consumption increased by 26%.