Cannes Lions

SPRITE

THE GANG FILMS, Paris / SPRITE / 2008

Film

Overview

Entries

Credits

Overview

Description

Open on a few friends chilling out on a rooftop of small block of flats. One guy opens an icebox containing Sprite bottles and throws some to the others. They gulp the drink down greedily and from then on whatever they throw miraculously turns into a splash of water as it hits the surface (i.e. like a water bomb) conveying the image of quenching thirst.

Similar Campaigns

12 items

The Knocklace Collection Sprite

AKQA, Sao paulo

The Knocklace Collection Sprite

2024, SPRITE

(opens in a new tab)