Cannes Lions
MORTIERBRIGADE, Brussels / COCA-COLA / 2007
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The objective was to communicate the new energy drink, Sprite 3G, to a young audience. We created an online lab where 17 different combinations of taste and energy are tested. Sprite 3G was elected as the perfect combination of taste and energy. From the moment the site was launched, it recived 125,610 unique visitors in only a few days' time.
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