The Sprite Slide transformed an existing lido slide/catapult into a supersize Sprite can, making the product the ultimate refreshment. And the most refreshing destination, even more refreshing.

Hosted at a lido the activation surprised and enticed visitors to get truly refreshed. The experience was captured and created content that was aired on social media and in cinemas across Germany. On hot days, the content was broadcast on digital OOHs to increase the effectiveness of the campaign. Throughout the summer Sprite reached over a million people on-site at the pool, online and on the go, just when they needed to be refreshed.