​​We received the challenge of dealing positively and disruptively with the feeling of physical and mental heat. We had to create a platform that would stimulate this relief, especially for GenZ from all Latam, knowing that one of the most important points for them is music. So the content needed to be engaging, as well as having sound and visual references that communicate a message of refreshment and relief.

​​A series of very short animations, like MTV short clips, based around the idea of the “Spriteverse”, an alternative universe that offers a break from the nerve-frying “mental heat” and obligations of our daily lives.

We embraced wackiness and weirdness to create this dream-like parallel world. The spots take place in familiarly mundane environments – from a busy bus to a long queue – though the scenarios end with stranger resolutions, like characters melting or floating away on Sprite-shaped inflatables.

Visually powerful, catchy and fun, the narratives are totally bizarre but at the same time relatable to the GenZ's everyday situations.

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