Squares is a chocolate snack that was launched in Spain in 2010 with a traditional campaign that had little or no impact in the snack market. Kellogg's asked us to really study our consumers through a human lens and create a brand purpose in Spain.

We finance 5 mistakes on a daily basis and will grant a macro loan of €10,000 to the most outrageous mistake.

We created an actual bank branch, all the POS materials, a mobile bank, and an online bank that made the application process a breeze.

More than 300 daily visits were received in our physical office for 3 weeks, and our mobile office has received more than 4,000 visits, accumulating 3,000 credit appliances.

Our online office became the greatest success, where more than 315,000 visits were counted and reached more than 26,000 fans.

All in all, there were more than 5,677 credit appliances.Furthermore, the action was a great impact in the media:- more than 50 minutes on TV and radio.- hundreds of articles in written press, blogs and online diariesA total of:- More than €1m in PR media value- And a 35% increase in value sales in the first month of the campaign.