Cannes Lions

Squarespace Build It Beautiful Campaign

SPECIALGUEST, New York / SQUARESPACE / 2016

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Overview

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OVERVIEW

Description

Organic and textural elements appear in weightless slow-motion, floating from right to left in a dark space. Pomegranate seeds, flecks of soft cheese, exotic herbs. We then see red wine lost in space bringing itself back into two spinning glasses. An exploded flower bouquet is reorienting itself into a logical form. These chaotically beautiful elements drift toward elegant landings on a place setting. Abstraction gives way to perfect composition as the objects form a stunning and inviting place setting on a restaurant table. We pull back slightly as the scene is framed by a tablet screen that surrounds it like a picture frame. Graphic elements appear making us realize this is a website for Apothecary restaurant in Austin, A small business with the perfect online calling card, thanks in part to Squarespace.

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