Cannes Lions

SQUARESPACE LOGO

SQUARESPACE, New York / SQUARESPACE / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Two months after launch, the chatter is still going strong and over a hundred thousand logos have been created using Squarespace logo. Its popularity also influenced our core business of building websites.

Outcome

On the launch of Logo, Squarespace became a trending topic on Twitter and quickly became our most talked about single project -- and that was without spending a dime on paid advertising. While our customers loved it, Squarespace Logo sparked a global debate within the design community about lowering the entry bar of what good design is. With design as one of our core principles, we hope that Logo will be a stepping stone that elevates the appreciation for the value of clean and minimal design.

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