Cannes Lions

SQUID FISH SAUCE

SAATCHI & SAATCHI, Bangkok / THAI FISH SAUCE FACTORY / 2006

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In a luxurious condo, a western couple is eating in a silent atmosphere, completely noiseless. Finally the guy can’t stand it, he hasn’t touched his dinner, leaving her confused. It's snowing outside and looks like one of the states of America, he walks to his car and gets in. He drives off. He stops and stands in front of a house. Then, he decides to walk in. He opens a door and sees a Thai woman cooking. The western speaks in Thai's soft voice means ‘Honey, your husband’s hungry…’ it’s because he loves Thai food so much.

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