Cannes Lions

SRAET

HILL HOLLIDAY, Boston / (RED) / 2013

Supporting Content

Overview

Entries

Credits

Overview

Description

(RED) has lofty goals for the future. By 2015, the transmission of AIDS from mother to child can be virtually eliminated, providing Africa with its first AIDS free generation. In this film, tears slowly reverse course and go up cheeks to visualize the happiness that ending AIDS will bring.

Similar Campaigns

10 items

(RED)'s Brand Refresh

(RED), New york city

(RED)'s Brand Refresh

2023, (RED)

(opens in a new tab)