Cannes Lions

ST. PETERSBURG TOURS

SMFB, Oslo / BENNETT HOLIDAYS / 2007

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Overview

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OVERVIEW

Outcome

Bennett holidays have most of their stores in smaller Norwegian towns, and this was a local campaign in a town called drammen. The client has received positive feedback from its clients and have experienced increased interest in its tours to St. Petersburg. The client reports a 20% response on the campaign, a number they are very happy about, given the fact that the campaign consists of these "letters" only. No other support, no sales activities, no telemarketing.

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