This campaign used existing oil spots and stains in parking lots and on city streets/sidewalks to create a series of guerilla 'ads'. The campaign not only showed consumers how to use K2R (on what kind of stains, and type of clothing), it underscored the product's continued relevance in their everyday lives.

Compared to traditional advertising, 'K2R Stains campaign' was extremely inexpensive. Although the reach and frequency of a guerilla campaign is relatively limited, the word of mouth advertising and public relations generated by it are inestimable.