Cannes Lions
Y&R THAILAND, Bangkok / BACARDI / 2014
Overview
Entries
Credits
Description
To design a nightclub entrance stamp that is also a reminder to take a taxi while they're drunk, reflecting Bacardi's commitment to promote responsible drinking.
Execution
We designed a variety of stamps based on musical genres and suitable to the type of bar. The stamps were also collectible.
Outcome
The stamps were popular amongst hipsters, clubbers and bar regulars. The designs were proudly flashed by all, but most importantly they got people home safely.
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12 items