Cannes Lions

STAMPING OUT DRUNK DRIVING

Y&R THAILAND, Bangkok / BACARDI / 2014

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Overview

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Credits

Overview

Description

To design a nightclub entrance stamp that is also a reminder to take a taxi while they're drunk, reflecting Bacardi's commitment to promote responsible drinking.

Execution

We designed a variety of stamps based on musical genres and suitable to the type of bar. The stamps were also collectible.

Outcome

The stamps were popular amongst hipsters, clubbers and bar regulars. The designs were proudly flashed by all, but most importantly they got people home safely.

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