Cannes Lions

Star Venture

J. WALTER THOMPSON BANGKOK, Bangkok / HEINEKEN / 2018

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Overview

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Credits

Overview

Description

In 2018, Heineken has found an innovative way to demonstrate its legendary history. The Star Venture was a time traveling adventure from the heart of Bangkok back to 1873 Amsterdam, bringing thousands of spectators to live the brand's rich history from close range, generating 42 impressions in one week.

Execution

The time traveling adventure took spectators from the heart of Bangkok back to 1873 Amsterdam, where Heineken was first born. The show was divided into 4 legendary eras where everyone could watch, interact and taste Heineken’s history.

With a combination of music, technology and stage play, the show reproduced the 4 different eras with 57 performers in 1,072 m2 at the iconic General Postal Office, at the heart of Bangkok.

Outcome

The show inspired the launch of a limited-edition beer, all sold out in three weeks.

60 1-hour rounds of the show fully booked

Over 500k photos of the show were posted

42 Million online impression in one week

Reach core online target (20-49 UM NW) 12M people (73% of core target)

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