Starburst makes no sense. That’s the idea behind the new commercial, “Kilt”.After all, Starburst is a solid, but at the same time, it’s juicy like a liquid.

How is that possible? Don’t you need to be one or the other? Aren’t those two things mutually exclusive?

It just doesn’t add up. But that’s okay. It doesn’t need to.

Not making sense is fun and weird and cool. Just ask the Korean man with the thick Scottish accent with the bagpipes.