We created a real game show called Start Monday. In a world where young people make every decision based on fun value, Start Monday was a fun way of getting selected. For this show, everything was designed with the agency’s corporate identity: TBWA backslash. We asked prospective interns specific questions about advertising. Every correct answer increased their chance of getting the internship. The questions were posted on the agency’s social media accounts as content.

We created a real game show called Start Monday. In a world where young people make every decision based on fun value, Start Monday was a fun way of getting selected. Everything is designed with the agency’s corporate identity: TBWA backslash. We asked the intern applicants specific questions about advertising.

Start Monday gained thousands of views and shares on social media. It has made it to the news on many magazines and news channels. It also created PR for the TBWA brand in the industry. TBWA Istanbul received the highest number of internship applications in its history.

+198K likes

+236K views

+24K shares

460K total reach

(Whereas there are only 29K communication arts students and 50K marketing professionals in Turkey)