Cannes Lions

Start Talking

GREY ARGENTINA, Buenos Aires / ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO / 2018

MP3 Original Language
Supporting Content
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Many of the women victims of domestic violence often bear the marks on their bodies. When asked what happened to them, fear means they tend to conceal the truth, inventing excuses like “I fell down the stairs”, “I walked into a door” or “I slipped in the bath”.

Bearing this in mind we conducted a campaign to encourage women in situations of violence to call the “144” national telephone line to seek help and start to talk about what really happened to them.