Football is the only sport with its own day: Sunday. It’s a day when smiles are a little bigger (despite the cold), the air is a little sweeter (despite the snow), and fans, players, coaches, refs, cheerleaders and even basketball superstars are all happy that it’s time for football. This campaign captures the joy that football brings, and announces to the world with a happy-go-fun tune that State Farm is proud to be a sponsor of the greatest day of the week.