Cannes Lions
COLENSO BBDO, Auckland / IAG / 2012
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Thanks to State insurance's quick and easy service, their customers can rest assured that any problem will be solved with a minimum of fuss. What better way to show that customer confidence than with a song? In this case a reworking of Matthew Wider's 1984 hit, 'Break my Stride". We produced a radio campaign that reworked these lyrics to tell stories of likely insurance claims and displayed the confidence that State customers can have.
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