Cannes Lions

STATE LOTTERY

GREY INTERACTIVE, Milan / LOTTOMATICA / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Conceiving and implementing a loyalty programme called Nottambuli, hosted by www.giocodellotto.com.Contents were developed by using a synchronised communication approach which required the employment of different channels.To acquire new users and test a different target (people with a higher socio-demographic profile and a higher purchasing power), a new activity, specifically aimed at members of a renowned credit card rewarding programme, was carried out. The club members received an exclusive benefit via email: a considerable number of "svegliotti" necessary to take part in the Lottambuli prize drawing on the website.To build brand loyalty: website users through a simple mechanism could accumulate bonuses (called Svegliotti) to compete for numerous quarterly and fortnightly prizes.

Outcome

Nearly 9,000 contestants. Spontaneous redemption: 3.18%.

Similar Campaigns

10 items

5 Spikes Asia Awards
Build the future

OGILVY, Bangkok

Build the future

2017, DKSH (THAILAND) LTD.

(opens in a new tab)