The edding Wall of Fame is an interactive live drawing board that features eight pens with which you can draw and illustrate together in real time. But there really are only eight pens, so the first person to pick one up gets to go first. Anyone arriving later can watch, discover and share. Any section of the canvas can be selected and linked with social networks in just two clicks. Everything is presented as realistically as possible. As you would expect from edding, the pens are permanent. Additionally, the canvas can be continually expanded. In short: the site offers the authentic, social product experience you associate with edding but in a digital environment.

Over 40,000 people from over 100 countries immortalised themselves in the first month alone, many of whom did so with a direct message for edding – to which the company responded. When canvas space was running out, users requested an expansion of the wall both via the wall and via the Facebook page and edding expanded it. Users’ requests, criticisms and new ideas for the wall were recorded – including, for example, the request for a white edding – which we then went on to develop. And the dialogue continues – even as we speak.