Endless opportunity was provided on an online, branded activity creator that generated customised arts and crafts content tailored to a child’s specific interests, age and gender. Custom print advertorials within trusted magazines included '52 Ideas for 52 Creative Weeks’ and ‘Five Tips to Supercharge a Child’s Creativity' and encouraged additional ideas and usage. A sweepstakes and essay contest encouraged parents to share their child’s creativity to win $1000.

Crayola had the best back-to-school year EVER in 2006 and exceeded their sales goals by 220%. Over 2,900 parents submitted emotionally charged essays and the winning entries were displayed online, providing additional opportunities for parents to find new ideas to help their children.