Cannes Lions
BBDO NEW YORK, New York / FOOT LOCKER / 2017
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In this spot for Foot Locker’s “February Brings the Best” promotion, NBA superstar Russell Westbrook is praised by a young fan for his unprecedented statistical season. Westbrook replies that winning is his priority and that the stats people focus on are relatively arbitrary. To illustrate his point he lists some “unofficial” stats that speak more to his drive and passion which we see examples of in short vignettes.
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