Cannes Lions
BBDO PUERTO RICO, Guaynabo / MARS / 2015
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The commercial depicts the moment in which a dog is being abandoned on a country road in Puerto Rico. It is a sad and hopeless situation.
The command “stay” is the only word that the dog owner utters, making a clear reference to the Island’s current situation:
A generalized human migration for better living conditions in which dogs are condemned not to travel with their owners, but to “stay.”
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