Stayfree a brand known for providing a wide variety of choices to meet the diversified and sophisticated needs of women. As a leading sanitary hygiene brand, Stayfree, aspired to be a catalyst for change in the lives of menstruating girls and women in rural India. Our objective was to create awareness & provide solutions to their queries on menstruation.

Stayfree Stay Ahead helpline a simple to use infotainment portal which is an amalgamation of Entertainment and FAQ’s around Menstruation in three regional languages - Hindi, Marathi & Telugu was built. To reach out to Stayfree’s TG, we approached Operators and pulled out Female database in the age group of 18 to 35 years, thus making the targeting sharp. We even integrated a physical call centre to handle queries that weren’t addressed by the IVR, to connect on a more personal level. The platform was intelligently built to identify the callers circle, and basis the same, a call back is arranged in their respective regional language. To drive re-engagement, SMS push was used. This was purely promoted using Mobile as a medium