Cannes Lions

STAYINGALIVE.ORG

DUVAL GUILLAUME, Antwerp / MTV / 2010

Awards:

1 Shortlisted Cannes Lions
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OVERVIEW

Outcome

Within hours, hundreds of people were infected because they accepted a request of a boy or girl they not even knew. This virtual STD spread so quickly on Facebook in one night that the network had to interfere. Apparently it’s not acceptable to share an STD with hundreds of people in one night.Via this surprising, but targeted and contemporary way MTV underlined their position as leading role model for young boys and girls.

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