Cannes Lions
OGILVY GUATEMALA, Guatemala, Central America / TORTAS LOCAS / 2004
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Open on a shot in front of a bathroom mirror. A young man grabs the dental floss and flosses. Still holding the thread, he looks around him to make sure nobody is watching him. He licks the thread. Text: Steak Torta (sandwich). Tortas Locas logo. Shot of the Steak Torta.
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