Create an internal marketing campaign for one of the world's largest steelmakers, Gerdau, that has a focus on the environment highlighting three issues: water pollution, the accumulation of garbage, and air pollution. Also, demonstrate the company's own concern regarding the planet’s well-being.

We developed the slogan, "Help turn the page", with the idea of applying a transparency sheet over the campaign posters. This created a more interactive interface in the communication piece. Thus, the campaign showed employees how the attitude of each and every person can help change the planet's future, while presenting a more highly-impacted and perceived campaign within the company.

The campaign helped in the understanding of the Company's values ​​in relation to sustainability, commitment and helped to create an awareness that the Company is responsible for the environment.