Cannes Lions

STEERS RESTAURANT

KING JAMES, Johannesburg / FAMOUS BRANDS / 2008

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Schalk Burger is a tough South African rugby player renowned for his bone-crunching tackles. He was a member of the South African rugby side that won the 2007 Rugby World Cup. In this TV ad we show that his brutish strength makes it impossible for him to work in a Steers restaurant.

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