Spikes Asia

Steinlager

THE EDITORS, Sydney / STEINLAGER / 2019

Film

Overview

Entries

Credits

Overview

Execution

The campaign is an energetic and colourful 120-second display of all things Japanese. Featuring an arrangement of contemporary and traditional sounds from Karaoke, J-Pop, and Electropop to the traditional instruments of Shamisen and Taiko drums, the track is fresh and modern but still undeniably recognisable as the Kiwi hit. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms.

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