We created a TV dinner that was delivered to 300 key social media influencers the night before the campaign launched.

At the time of entry, the competition is still under way, no winner has been picked yet. But in the month that the competition has been live over 1.3m people watched the webfilms on video content sites (ie:Jockeroo) and various blogs. Jacques’ will reading has currently been watched 90,000 times and the average time spent on the site is of 5 minutes 41seconds, which means viewers are going through the whole experience, including registration.