Synopsis:In an old castle, a huge room is dominated by a complex trap, protecting a precious chalice of Stella Artois. There are six ways of disarming the trap, equally challenging to the mind. The user can challenge a friend to a duel, if he or she manages to unravel the trap, Belgian tradition requires that you honour them with a Stella Artois at a venue of their choice.Objectives:Increase consideration for Stella Artois through a socially engaging brand experience.Target group:Stella Artois is the preferred choice for individuals (urban, single, affluent, well-educated young adults) who appreciate the better things in life.