Stephen Hawking, an English theoretical physicist, cosmologist, author, and director of research at the Centre for Theoretical Cosmology at the University of Cambridge, is known to famously theorize concepts of the universe our planet exists in - black holes, quantum gravity, the big bang theory and more.

Like a star in the sky, Stephen Hawking was a guiding light with his mastery over time and space. But with his passing, another star has left the world. Hence his birth and passing dates lay between a shooting star in the darkness of space, against a background of many other stars of our world.

Implementation

Use a rapid sharing tool – digital social media – to deliver the message of respect and reverence for the sudden passing of Prof Stephen Hawking

Timeline

Delivered creative work under 8 hours from Stephen Hawking's passing

Placement

Facebook, Twitter and LinkedIn (static post)

Scale

One post per channel as above, Huawei social media fan base details as below -

Huawei Technologies Facebook fan base: 882,606

Huawei Technologies LinkedIn fan base: 1,607,180

Huawei Technologies Twitter fan base: 376,939

Reach

Facebook: impressions 118,130

LinkedIn: Impressions: 263,413

Impressions: 45,551

Engagement

Facebook: Engagement 5,176 / Engagement rate 4.38%

LinkedIn: Engagement 3,103 / Engagement rate 1.18%

Twitter: Engagement 1,265 / Engagement rate 2.78%

Sales

Not applicable - this was a corporate message

Achievement against business targets

Not applicable - this was a corporate message