The idea is great because the effect is very important with very low costs, and you can control the zone you covered with the message. We found a completely different media to communicate people Aiwa’s power system, in a different tone. The economic segmentation is very specified because you are able to see the way, and the zone where people lives. Aiwa needed to communicate the power of its audio systems, so we developed a guerrilla campaign by placing Post-it notes on buzzers all over the City for a period of two months. We printed and placed 500.000 of these notes with different names and handwriting. It is estimated that they were seen by an average of ten people per building, getting massive results at a very low cost. All the agency was looking for a different way and media to communicate Aiwa, We were trying to find a media that find you in the place you use the equipment.

The media team work was to search for people to stick the post-it, to define zones, days, timing, and length of the campaign. When you see a note stuck on a building buzzer you can’t help but read it. That’s how the idea came about. It should be the winner because everything that is different attracts people’s attention, and this action/campaign has never been done before. Besides, is very difficult to reach the large amount of people the way we did with a very low cost. And we made it!

All the agency was looking for a different way and media to communicate Aiwa, We were trying to find a media that find you in the place you use the equipment.

The media team work was to search for people to stick the post-it, to define zones, days, timing, and length of the campaign.