Cannes Lions

STERLING LIGHT LAGER

LOWE BULL , Johannesburg / SOUTH AFRICAN BREWERIES / 2003

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Description

A man lies on a lilo in a swimming pool. He has no chest hair at all. He takes a sip of a Sterling Light Lager. Suddenly he has a very hairy chest. With such a full-bodied taste, you won't believe it's a light beer.

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