The challenge was that people love sticking chewing gum. So why not give them a better place to stick it.

HAIYYA is an organisation that works toward positive change in Mumbai, by mobilising various communities to tackle local issues of the neighbourhood.

D’Monte Park was facing one such problem of people sticking their chewing gum everywhere. By mobilising the artist community, Haiyya was able to find a unique solution to solve the sticky problem.

The activity at the D’Monte Park is only a beginning. Seeing the successful reaction to the idea by the public, Haiyya is in conversation with the Bombay Municipal Corporation to take the stick-it art idea to other parks in Mumbai.