Cannes Lions

STICKER EYES POSTER

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / PAN-AMERICAN ASSOCIATION OF EYE BANKS / 2014

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Overview

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Overview

Description

The action aimed at increasing corneal donations among Brazilians. There are more than 25 thousand people currently waiting for corneal transplants in Brazil.

The challenge was to raise awareness of this issue by approaching it in a light-hearted, cheerful way.

Execution

Through an interactive approach, posters would show people that even inanimate objects can come to life when given a pair of sticker eyes.

Outcome

We achieved great levels of social engagement. In addition to spreading the eye stickers throughout several different places, people also took pictures and shared them spontaneously on social media networks,

thus helping spread the word about our cause.

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