Cannes Lions

Still not as cheesy..

VOLT, Stockholm / SIBYLLA / 2016

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In November 2015, Swedish fast food-chain Sibylla launched their new crispy, crinkled French fries with cheese topping. A very generous cheese topping, called Cheese Future Fries. The cheesiest thing on the planet.

Now we wanted to share the good news with Sibylla-fans all over Sweden.

To let people know exactly how cheesy these fries are, we invited listeners to a wonderful world of extreme cheesiness, only to burst their bubble and let them know that now there’s something even cheesier out there.

Since there is a LOT of cheese on these fries, we needed to do a fair comparison with something that the listeners would agree is really cheesy, to really get the message through.

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