Develop and launch a redesign for the new international brand identity of a still mineral water from the Black Forest.Target group:The core target group are 25-50 year-old women, LOHAS – Sophisticated people who value health and sustainability.

The secret is in its stillness.This message forms the core idea for the new international brand identity of a still mineral water from the Black Forest.The product design takes up this core idea and incorporates the lead brand properties of naturalness, myth, and freshness.

The PETCYCLE bottle we developed is shaped like a drop falling into still water, creating concentric ripples undulating outward and downward from the top towards the base.The corporate design represents a modern interpretation of the fairytale Black Forest. The brand is given its character by a combination of a silhouette and the “Black Forest” lettering.

In spite of challenging technical, commercial and ecological demands, we succeeded in creating an emotional and identifiable design for the Black Forest brand.