Cannes Lions

STIMOROL INFINITY

OGILVY CAPE TOWN, Cape Town / KRAFT / 2012

Film
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Overview

Entries

Credits

Overview

Execution

We created the Stimorol Infinity Neverlasting Love Chapel - because nothing lasts as long as Stimorol Infinity. Thousands of clubbers were hitched Las Vegas-style in their very own frivolous and tacky marriage ceremonies. Once married, they received a Neverlasting Love Marriage Certificate, a wedding photo, a spouse (if only for the night) and the shock, horror and congratulations that come with changing your Facebook relationship status to ‘Married’.

Outcome

The 2011 Stimorol Infinity party became the most well attended in the history of Rage and Stimorol maintained their status as the #1 chewing gum brand in South Africa. Thousands experienced a night to remember – or forget - and uploaded photos, changed their profile pictures and commented on friends’ relationship statuses. And we proved that ‘Nothing lasts as long as Stimorol Infinity’. Not even love.

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