Cannes Lions
ATTP ADVERTISING, Athens / MEDECINS DU MONDE / 2016
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Description
Medecins Du Monde wanted to produce a campaign in the Balkan region in order to create awareness for what they do. The non-government organisation Medecins Du Monde was founded to treat people's wounds around the globe. In today's difficult times for Greece and the surrounding countries, the organisation focuses mostly in healing the closest wounds. The campaign is referring to a nationwide audience in Greece as well as in other countries, since the visual is universal.