A lost wallet, who wouldn’t be curious? Getty Images was the talk of the LeadAwards 2006! And provided an unexpected multiplication of the impact: 1. In the days right after the gala, hits on the Getty Image Website rose over 15 percent.

2. Getty Images was glad to receive several mentionings in the media. Under the headline: "Putin opens up in Gerd’s secret recipe for 1a-Currywürste", "new business“ reported (No. 16) on the well received promotion.