Cannes Lions

STOCK PHOTO STALKING

McCANN ERICKSON ISRAEL, Tel Aviv / MCCANN / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

Our media team not only managed to plant our wanted ads in stock photo websites, but also managed to have them appear only on page 5 and up.

This made sure only the best most uncompromising art directors see our wanted ads, making our screening process perfect.

Outcome

*We advertised in one of Israel's leading stock photo websites, used most of the Israel's advertising agencies.

*We reached dozens of art directors from agencies all over the country without spending a single cent.

*We received 14 CVs from art directors belonging to the top 10 agencies in the country.

*We recruited one of them.

*An additional 43 CVs where received from art directors following the publication of the campaign.

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