www.stockholmpride.org is produced by Ogilvy Interactive, Stockholm, Sweden. The site has a Swedish and an English section (the English section is under construction, but will be an exact mirror of the Swedish site). The site is built around a magnifying glass which also works as a navigation tool. The navigation is built in Flash ( There is an HTML version for visitors without Flash installed). The entire site is placed under the magnifying glass as a film. The visitor can also listen to music while surfing the site. The illustration manner is built on pictures from previous festivals in the colors of the Pride logotype.

Objectives: The ambition with the new site is a longer life cycle, the site is not only to be used during the festival, but also before and after. The site will be updated with new information and new functions continuously.

Target group: Gay, bi- and transexuals and everybody else who is interested in the Pride festival.