When Stoli decided to break out of their traditional flavour mould and launch Stoli 'Chocolat Razberi' they asked us to create a new package design that was befitting of this innovative initiative.

Our in-house design team designed a frosted and painted bottle, both techniques representing a departure from tradition and a huge step into the future. The vital elements of the brand were retained but stripped down to the bare essentials. Stoli replaced Stolichnaya, and we introduced a beautiful photo-illustration of a raspberry being drenched in chocolate.

Modernising an iconic brand requires you to know your target, know your client, know today's culture and embrace the DNA of the brand. This new packaging reflected our undeniable feel for the brand, and has been received so well that Stoli is exploring using the same modern-look design for additional indulgent flavour launches in 2012 and beyond.