The product is Stop Not and so is the idea, exaggerated in the face of extreme adversity.In our film, titled ‘War’, we see a soldier eating Stop Not paying no attention to the ensuing war, not even to his commerades who fall dead next to him.But out of the blue, the pack is blown out of his hand and lies dead in front of him in tatters, while the pack’s ghost rises into the air. The soldier is shattered.He flies into a mad rage. He exits his hideout and walks towards the enemy line screaming, 'Kill me! Kill me!'And that is exactly what the enemy does.Now his ghost spirals upwards and grabs the ghost of the Stop Not pack.

Mission accomplished: the soldier happily continues to eat his Stop Not. Nothing could stop him from having his Stop Not. Whatever happens, Stop Not.