“When You’re Driving” is a narrative piece about the monsters that enslave the brain of a smoker. The spot is aimed at smokers who want to quit but need help. The spot can be viewed in it's original context at way2quit.com or by using the address below (which will take you straight to the videos).http://www.way2quit.com/flash/tamethebeast.aspx Click the blue monster in the centre to view video.