People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at anytime. The illustrations bring alive this haunting fear of sensitive pain sufferers endure every day in their lives.

Colgate created face tattoo imagery of villainous characters attacking the teeth to depict pain in a dramatic fashion; no words are needed to describe what pain means. We incorporated the element of tattoo artistry to emphasize the issue of tooth sensitivity and the permanence of the lasting effect without proper treatment. Highlighting the importance of Colgate promise’s of ‘instant pain relief from sensitive teeth pain’.